{"id":1211,"date":"2026-09-30T20:12:34","date_gmt":"2026-09-30T23:12:34","guid":{"rendered":"https:\/\/blog.zeruz.com.br\/?p=1211"},"modified":"2026-10-01T10:08:56","modified_gmt":"2026-10-01T13:08:56","slug":"o-que-acontece-com-o-lead-depois-que-ele-entra-na-imobiliaria","status":"publish","type":"post","link":"https:\/\/blog.zeruz.com.br\/index.php\/2026\/09\/30\/o-que-acontece-com-o-lead-depois-que-ele-entra-na-imobiliaria\/","title":{"rendered":"O que acontece com o lead depois que ele entra na imobili\u00e1ria?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Entenda como organizar o caminho do lead desde o primeiro contato at\u00e9 a qualifica\u00e7\u00e3o, distribui\u00e7\u00e3o, acompanhamento e venda.<br><strong>Tempo de leitura:<\/strong> 7 min<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que acontece com o lead depois que ele entra na imobili\u00e1ria?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Imobili\u00e1rias investem todos os dias para gerar novas oportunidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An\u00fancios, portais, redes sociais, indica\u00e7\u00f5es, site e campanhas de m\u00eddia trazem pessoas interessadas em comprar ou alugar im\u00f3veis. A partir do momento em que esse contato chega, come\u00e7a uma etapa igualmente importante: transformar interesse em uma oportunidade comercial bem conduzida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 aqui que entram atendimento, qualifica\u00e7\u00e3o, distribui\u00e7\u00e3o, CRM e follow-up.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">O mercado ainda tem espa\u00e7o para organizar melhor essa jornada<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default has-white-color has-text-color has-background has-link-color wp-elements-1 is-layout-flow wp-block-quote-is-layout-flow\" style=\"background-color:#7c3aed\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\">No Panorama de Marketing e Vendas RD Station 2026, apenas <strong>40% das empresas do segmento imobili\u00e1rio disseram utilizar CRM<\/strong>. O percentual de empresas com um funil de vendas definido \u00e9 ainda menor: <strong>24%<\/strong>. <a href=\"https:\/\/www.rdstation.com\/pesquisas\/panorama-marketing-vendas\/edicao-2026\/segmentos\/imobiliario\/?utm_source=chatgpt.com\">RD Station<\/a><\/p>\n<\/blockquote>\n\n\n\n<div>\n<div class=\"wp-block-qi-blocks-progress-bar-horizontal qodef-block-container qodef-block-38988d8c\"><div class=\"qi-block-progress-bar-horizontal qodef-block qodef-m qodef-percentage--fixed-above\" data-active-line-color=\"#7c3aed\" data-active-line-width=\"4\" data-inactive-line-color=\"#ececec\" data-inactive-line-width=\"4\" data-duration=\"600\" data-number=\"40\" data-percentage-type=\"fixed-above\" data-gradient-fill=\"no\" data-gradient-start=\"#D9E7FA\" data-gradient-end=\"#FCC4AF\" data-pattern=\"\"><div class=\"qodef-m-inner\"><div class=\"qodef-m-content\"><h4 class=\"qodef-m-title\">Usam CRM<\/h4><div class=\"qodef-m-value\"><div class=\"qodef-m-value-inner\">75<\/div><\/div><\/div><div class=\"qodef-m-canvas\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-70acfbb\" data-block-id=\"70acfbb\"><style>.stk-70acfbb hr.stk-block-divider__hr{background:#ffffff !important;height:1px !important;}.stk-70acfbb {margin-bottom:0px !important;}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-qi-blocks-progress-bar-horizontal qodef-block-container qodef-block-a918a058\"><div class=\"qi-block-progress-bar-horizontal qodef-block qodef-m qodef-percentage--fixed-above\" data-active-line-color=\"#7c3aed\" data-active-line-width=\"4\" data-inactive-line-color=\"#ececec\" data-inactive-line-width=\"4\" data-duration=\"600\" data-number=\"24\" data-percentage-type=\"fixed-above\" data-gradient-fill=\"no\" data-gradient-start=\"#D9E7FA\" data-gradient-end=\"#FCC4AF\" data-pattern=\"\"><div class=\"qodef-m-inner\"><div class=\"qodef-m-content\"><h4 class=\"qodef-m-title\">Possuem funil de vendas definido<\/h4><div class=\"qodef-m-value\"><div class=\"qodef-m-value-inner\">75<\/div><\/div><\/div><div class=\"qodef-m-canvas\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-4df1f95\" data-block-id=\"4df1f95\"><style>.stk-4df1f95 hr.stk-block-divider__hr{background:#ffffff !important;height:1px !important;}.stk-4df1f95 {margin-bottom:0px !important;}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Fonte: Panorama de Marketing e Vendas RD Station 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esses n\u00fameros ajudam a entender por que um lead pode ter experi\u00eancias t\u00e3o diferentes dependendo da empresa que recebe seu contato.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Jornada do lead<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cada lead come\u00e7a em um ponto diferente, mas precisa seguir um processo claro. Do primeiro contato \u00e0 distribui\u00e7\u00e3o para o corretor, as informa\u00e7\u00f5es coletadas ao longo da jornada ajudam a definir o pr\u00f3ximo passo e evitam que a oportunidade perca contexto.<\/p>\n\n\n\n<div>\n<div class=\"wp-block-qi-blocks-timeline qodef-block-container qodef-block-5d6b6bc1\"><div class=\"qi-block-timeline qodef-block qodef-m qodef-timeline--vertical qodef-timeline-layout--vertical-separated qodef--has-appear qodef-line--outside qodef-point--standard qodef-reverse-padding qodef-responsive--predefined\" data-options=\"{&quot;colNum&quot;:3}\"><div class=\"qodef-timeline-inner\"><div class=\"qodef-e qodef-e-item qodef-obverse\"><div class=\"qodef-e-line-holder\"><span class=\"qodef-e-line\"><\/span><\/div><div class=\"qodef-e-item-inner\"><div class=\"qodef-e-point-holder\"><div class=\"qodef-e-point\"><\/div><\/div><div class=\"qodef-e-side-holder\"><div class=\"qodef-e-image\"><\/div><\/div><div class=\"qodef-e-content-holder\"><h4 class=\"qodef-e-title\">Lead chega<\/h4><\/div><\/div><\/div><div class=\"qodef-e qodef-e-item qodef-reverse\"><div class=\"qodef-e-line-holder\"><span class=\"qodef-e-line\"><\/span><\/div><div class=\"qodef-e-item-inner\"><div class=\"qodef-e-point-holder\"><div class=\"qodef-e-point\"><\/div><\/div><div class=\"qodef-e-side-holder\"><div class=\"qodef-e-image\"><\/div><\/div><div class=\"qodef-e-content-holder\"><h4 class=\"qodef-e-title\">Primeiro contato<\/h4><\/div><\/div><\/div><div class=\"qodef-e qodef-e-item qodef-obverse\"><div class=\"qodef-e-line-holder\"><span class=\"qodef-e-line\"><\/span><\/div><div class=\"qodef-e-item-inner\"><div class=\"qodef-e-point-holder\"><div class=\"qodef-e-point\"><\/div><\/div><div class=\"qodef-e-side-holder\"><div class=\"qodef-e-image\"><\/div><\/div><div class=\"qodef-e-content-holder\"><h4 class=\"qodef-e-title\">Entendimento da necessidade<\/h4><\/div><\/div><\/div><div class=\"qodef-e qodef-e-item qodef-reverse\"><div class=\"qodef-e-line-holder\"><span class=\"qodef-e-line\"><\/span><\/div><div class=\"qodef-e-item-inner\"><div class=\"qodef-e-point-holder\"><div class=\"qodef-e-point\"><\/div><\/div><div class=\"qodef-e-side-holder\"><div class=\"qodef-e-image\"><\/div><\/div><div class=\"qodef-e-content-holder\"><h4 class=\"qodef-e-title\">Qualifica\u00e7\u00e3o<\/h4><\/div><\/div><\/div><div class=\"qodef-e qodef-e-item qodef-obverse\"><div class=\"qodef-e-line-holder\"><span class=\"qodef-e-line\"><\/span><\/div><div class=\"qodef-e-item-inner\"><div class=\"qodef-e-point-holder\"><div class=\"qodef-e-point\"><\/div><\/div><div class=\"qodef-e-side-holder\"><div class=\"qodef-e-image\"><\/div><\/div><div class=\"qodef-e-content-holder\"><h4 class=\"qodef-e-title\">Distribui\u00e7\u00e3o<\/h4><\/div><\/div><\/div><div class=\"qodef-e qodef-e-item qodef-reverse\"><div class=\"qodef-e-line-holder\"><span class=\"qodef-e-line\"><\/span><\/div><div class=\"qodef-e-item-inner\"><div class=\"qodef-e-point-holder\"><div class=\"qodef-e-point\"><\/div><\/div><div class=\"qodef-e-side-holder\"><div class=\"qodef-e-image\"><\/div><\/div><div class=\"qodef-e-content-holder\"><h4 class=\"qodef-e-title\">Relacionamento<\/h4><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-7689878\" data-block-id=\"7689878\"><style>.stk-7689878 hr.stk-block-divider__hr{background:#ffffff !important;height:1px !important;}.stk-7689878 {margin-bottom:0px !important;}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">O primeiro contato<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O cliente acabou de demonstrar interesse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Talvez tenha clicado em um an\u00fancio espec\u00edfico, solicitado informa\u00e7\u00f5es sobre um empreendimento ou iniciado uma conversa pelo WhatsApp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse contexto precisa acompanhar o atendimento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quanto mais tempo passa entre a demonstra\u00e7\u00e3o de interesse e a primeira intera\u00e7\u00e3o, maior a chance de aquele cliente continuar sua pesquisa em outros canais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O pr\u00f3prio setor reconhece esse problema. Entre as principais dores comerciais apontadas pelas empresas imobili\u00e1rias no estudo da RD Station, <strong>16% citaram melhorar o tempo do primeiro contato e perder menos oportunidades<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Depois vem a qualifica\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dois clientes interessados em apartamentos de tr\u00eas dormit\u00f3rios podem estar em momentos completamente diferentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um deles pode estar apenas pesquisando possibilidades para o pr\u00f3ximo ano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O outro pode querer visitar um im\u00f3vel no fim de semana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A qualifica\u00e7\u00e3o ajuda a identificar essas diferen\u00e7as.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algumas informa\u00e7\u00f5es s\u00e3o especialmente \u00fateis:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>localiza\u00e7\u00e3o desejada;<\/li>\n\n\n\n<li>faixa de investimento;<\/li>\n\n\n\n<li>tipo de im\u00f3vel;<\/li>\n\n\n\n<li>n\u00famero de dormit\u00f3rios;<\/li>\n\n\n\n<li>finalidade da compra;<\/li>\n\n\n\n<li>prazo;<\/li>\n\n\n\n<li>forma de pagamento;<\/li>\n\n\n\n<li>disponibilidade para visita.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O objetivo \u00e9 criar contexto suficiente para definir o pr\u00f3ximo passo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A oportunidade precisa chegar \u00e0 pessoa certa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de qualificar o contato, \u00e9 necess\u00e1rio definir quem dar\u00e1 continuidade \u00e0 negocia\u00e7\u00e3o. Essa distribui\u00e7\u00e3o pode seguir crit\u00e9rios diferentes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>regi\u00e3o;<\/li>\n\n\n\n<li>empreendimento;<\/li>\n\n\n\n<li>especialidade;<\/li>\n\n\n\n<li>escala;<\/li>\n\n\n\n<li>disponibilidade;<\/li>\n\n\n\n<li>rod\u00edzio entre corretores.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A regra depende da opera\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O importante \u00e9 que ela exista e seja compreendida pelo time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando a distribui\u00e7\u00e3o acontece de forma improvisada, alguns leads recebem aten\u00e7\u00e3o imediata enquanto outros ficam parados sem que ningu\u00e9m perceba.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O hist\u00f3rico precisa acompanhar o lead<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine que um cliente j\u00e1 informou bairro, or\u00e7amento e prazo para compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de uma transfer\u00eancia, o novo corretor pergunta tudo novamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m do retrabalho, o cliente percebe que a informa\u00e7\u00e3o n\u00e3o acompanhou sua jornada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O CRM ajuda a centralizar esse hist\u00f3rico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O corretor consegue visualizar o que j\u00e1 aconteceu e continuar a conversa a partir daquele ponto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Follow-up faz parte do processo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Muitas negocia\u00e7\u00f5es n\u00e3o avan\u00e7am imediatamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O cliente pode precisar comparar op\u00e7\u00f5es, analisar financiamento, conversar com familiares ou esperar uma condi\u00e7\u00e3o mais adequada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por isso, uma oportunidade que n\u00e3o avan\u00e7ou hoje ainda pode continuar relevante.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Principais motivos de perda de vendas<\/h3>\n\n\n\n<div>\n<div class=\"wp-block-qi-blocks-progress-bar-horizontal qodef-block-container qodef-block-7f90eefa\"><div class=\"qi-block-progress-bar-horizontal qodef-block qodef-m qodef-percentage--fixed-above\" data-active-line-color=\"#7c3aed\" data-active-line-width=\"4\" data-inactive-line-color=\"#ececec\" data-inactive-line-width=\"4\" data-duration=\"600\" data-number=\"38\" data-percentage-type=\"fixed-above\" data-gradient-fill=\"no\" data-gradient-start=\"#D9E7FA\" data-gradient-end=\"#FCC4AF\" data-pattern=\"\"><div class=\"qodef-m-inner\"><div class=\"qodef-m-content\"><h4 class=\"qodef-m-title\">Aus\u00eancia de resposta do cliente<\/h4><div class=\"qodef-m-value\"><div class=\"qodef-m-value-inner\">75<\/div><\/div><\/div><div class=\"qodef-m-canvas\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-44ffd43\" data-block-id=\"44ffd43\"><style>.stk-44ffd43 hr.stk-block-divider__hr{background:#ffffff !important;height:1px !important;}.stk-44ffd43 {margin-bottom:0px !important;}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-qi-blocks-progress-bar-horizontal qodef-block-container qodef-block-39d04a35\"><div class=\"qi-block-progress-bar-horizontal qodef-block qodef-m qodef-percentage--fixed-above\" data-active-line-color=\"#7c3aed\" data-active-line-width=\"4\" data-inactive-line-color=\"#ececec\" data-inactive-line-width=\"4\" data-duration=\"600\" data-number=\"36\" data-percentage-type=\"fixed-above\" data-gradient-fill=\"no\" data-gradient-start=\"#D9E7FA\" data-gradient-end=\"#FCC4AF\" data-pattern=\"\"><div class=\"qodef-m-inner\"><div class=\"qodef-m-content\"><h4 class=\"qodef-m-title\">Leads desqualificados<\/h4><div class=\"qodef-m-value\"><div class=\"qodef-m-value-inner\">75<\/div><\/div><\/div><div class=\"qodef-m-canvas\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-930d88a\" data-block-id=\"930d88a\"><style>.stk-930d88a hr.stk-block-divider__hr{background:#ffffff !important;height:1px !important;}.stk-930d88a {margin-bottom:0px !important;}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-qi-blocks-progress-bar-horizontal qodef-block-container qodef-block-df301b87\"><div class=\"qi-block-progress-bar-horizontal qodef-block qodef-m qodef-percentage--fixed-above\" data-active-line-color=\"#7c3aed\" data-active-line-width=\"4\" data-inactive-line-color=\"#ececec\" data-inactive-line-width=\"4\" data-duration=\"600\" data-number=\"35\" data-percentage-type=\"fixed-above\" data-gradient-fill=\"no\" data-gradient-start=\"#D9E7FA\" data-gradient-end=\"#FCC4AF\" data-pattern=\"\"><div class=\"qodef-m-inner\"><div class=\"qodef-m-content\"><h4 class=\"qodef-m-title\">Pre\u00e7o<\/h4><div class=\"qodef-m-value\"><div class=\"qodef-m-value-inner\">75<\/div><\/div><\/div><div class=\"qodef-m-canvas\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-4697e9f\" data-block-id=\"4697e9f\"><style>.stk-4697e9f hr.stk-block-divider__hr{background:#ffffff !important;height:1px !important;}.stk-4697e9f {margin-bottom:0px !important;}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<div class=\"wp-block-qi-blocks-progress-bar-horizontal qodef-block-container qodef-block-f46e5b65\"><div class=\"qi-block-progress-bar-horizontal qodef-block qodef-m qodef-percentage--fixed-above\" data-active-line-color=\"#7c3aed\" data-active-line-width=\"4\" data-inactive-line-color=\"#ececec\" data-inactive-line-width=\"4\" data-duration=\"600\" data-number=\"28\" data-percentage-type=\"fixed-above\" data-gradient-fill=\"no\" data-gradient-start=\"#D9E7FA\" data-gradient-end=\"#FCC4AF\" data-pattern=\"\"><div class=\"qodef-m-inner\"><div class=\"qodef-m-content\"><h4 class=\"qodef-m-title\">Concorrentes<\/h4><div class=\"qodef-m-value\"><div class=\"qodef-m-value-inner\">75<\/div><\/div><\/div><div class=\"qodef-m-canvas\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-4a246cd\" data-block-id=\"4a246cd\"><style>.stk-4a246cd hr.stk-block-divider__hr{background:#ffffff !important;height:1px !important;}.stk-4a246cd {margin-bottom:0px !important;}<\/style><hr class=\"stk-block-divider__hr\"\/><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Fonte: <a href=\"https:\/\/www.rdstation.com\/pesquisas\/panorama-marketing-vendas\/edicao-2026\/vendas\/maturidade-operacional\/\"><span style=\"color: #7c3aed;\" class=\"stk-highlight\">Panorama de Marketing e Vendas RD Station 2026<\/span><\/a>. Dados de 2025. 1.445 respondentes, resposta m\u00faltipla.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse cen\u00e1rio refor\u00e7a a import\u00e2ncia de saber quais oportunidades precisam de uma nova a\u00e7\u00e3o.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">O que uma imobili\u00e1ria deveria acompanhar?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ter dados dispon\u00edveis permite identificar problemas antes que eles se acumulem.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-text-color has-background has-link-color\" style=\"color:#7c3aed;background-color:#7c3bed2b\"><thead><tr><th>Indicador<\/th><th>O que ajuda a entender<\/th><\/tr><\/thead><tbody><tr><td>Tempo at\u00e9 o primeiro contato<\/td><td>Velocidade do atendimento<\/td><\/tr><tr><td>Taxa de qualifica\u00e7\u00e3o<\/td><td>Quantos leads possuem ader\u00eancia<\/td><\/tr><tr><td>Leads sem pr\u00f3xima atividade<\/td><td>Oportunidades que podem estar paradas<\/td><\/tr><tr><td>Convers\u00e3o por etapa<\/td><td>Pontos de perda no funil<\/td><\/tr><tr><td>Tempo por etapa<\/td><td>Gargalos comerciais<\/td><\/tr><tr><td>Taxa de reativa\u00e7\u00e3o<\/td><td>Aproveitamento da base existente<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nenhum desses indicadores precisa ser analisado isoladamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O valor aparece quando eles ajudam a equipe a entender o comportamento do funil e definir a\u00e7\u00f5es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Da entrada at\u00e9 a venda<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A jornada comercial come\u00e7a muito antes da visita ao im\u00f3vel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada contato produz informa\u00e7\u00f5es que podem ajudar a pr\u00f3xima etapa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organizar esse caminho d\u00e1 mais visibilidade ao gestor e mais contexto ao corretor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m reduz a chance de uma oportunidade depender apenas da mem\u00f3ria de quem est\u00e1 atendendo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:20px\">Continue acompanhando o Blog da Zeruz para conte\u00fados sobre gest\u00e3o de leads, CRM, follow-up e processos comerciais no mercado imobili\u00e1rio.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entenda como organizar o caminho do lead desde o primeiro contato at\u00e9 a qualifica\u00e7\u00e3o, distribui\u00e7\u00e3o, acompanhamento e venda.Tempo de leitura: 7 min O que acontece com o lead depois que ele entra na imobili\u00e1ria? Imobili\u00e1rias investem todos os dias para gerar novas oportunidades. An\u00fancios, portais, redes sociais, indica\u00e7\u00f5es, site e campanhas de m\u00eddia trazem pessoas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_templately_pack_id":"","_templately_imported_at":"","_templately_source":"","_templately_import_session_id":"","_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"[]","_thinkrank_advanced_robots_meta":"[]","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":0,"footnotes":""},"categories":[5,7],"tags":[19,20],"class_list":["post-1211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligencia-artificial","category-mercado-imobiliario","tag-ia","tag-mercado-imobiliario"],"jetpack_featured_media_url":"https:\/\/blog.zeruz.com.br\/wp-content\/uploads\/2023\/02\/post-processos.jpg","_links":{"self":[{"href":"https:\/\/blog.zeruz.com.br\/index.php\/wp-json\/wp\/v2\/posts\/1211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.zeruz.com.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.zeruz.com.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.zeruz.com.br\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.zeruz.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=1211"}],"version-history":[{"count":6,"href":"https:\/\/blog.zeruz.com.br\/index.php\/wp-json\/wp\/v2\/posts\/1211\/revisions"}],"predecessor-version":[{"id":1229,"href":"https:\/\/blog.zeruz.com.br\/index.php\/wp-json\/wp\/v2\/posts\/1211\/revisions\/1229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.zeruz.com.br\/index.php\/wp-json\/wp\/v2\/media\/1202"}],"wp:attachment":[{"href":"https:\/\/blog.zeruz.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=1211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.zeruz.com.br\/index.php\/wp-json\/wp\/v2\/categories?post=1211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.zeruz.com.br\/index.php\/wp-json\/wp\/v2\/tags?post=1211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}